Digital Marketing Specialist - Drive Online Growth for Sports Retail

Join THE SPORTS SHOP, a dynamic sports retail brand, as our Digital Marketing Specialist and become the driving force behind our online growth in Bali’s vibrant digital landscape. Based in the heart of Canggu, you’ll lead innovative digital campaigns that connect our brand with sports enthusiasts across Indonesia. In this role, you’ll manage our social media presence, oversee paid advertising campaigns, and analyze data to optimize our digital marketing strategies. This is your chance to shape the future of sports retail in Bali and beyond.

As a Digital Marketing Specialist at THE SPORTS SHOP, you’ll work closely with our creative team to develop engaging content that resonates with our audience. You’ll leverage tools like Google Analytics, Meta Business Suite, and Hootsuite to track performance and refine our campaigns. With 3-5 years of experience in digital marketing, you’ll bring a strategic mindset and a passion for sports to our team.

THE SPORTS SHOP is more than just a retail store; we’re a community of sports lovers. Our mission is to inspire and empower athletes of all levels, and our digital presence plays a crucial role in achieving this. In Canggu, we’re building a thriving online community, and we need a Digital Marketing Specialist to help us grow.

📋 Tanggung Jawab Pekerjaan

• Manage and grow THE SPORTS SHOP’s social media channels, creating engaging content that aligns with our brand and resonates with our audience.
• Develop and execute digital marketing campaigns across various platforms, including Google Ads, Meta, and Instagram.
• Analyze campaign performance using tools like Google Analytics and Meta Business Suite to optimize our strategies.
• Collaborate with the creative team to develop compelling content, including graphics, videos, and blog posts.
• Monitor and report on key performance indicators (KPIs) to track the success of our digital marketing efforts.
• Stay up-to-date with the latest digital marketing trends and best practices to ensure our campaigns remain effective.
• Work closely with our web development team to ensure our online store is user-friendly and optimized for conversions.
• Conduct A/B testing to refine our digital marketing strategies and improve our return on investment (ROI).

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficient in using digital marketing tools such as Google Analytics, Meta Business Suite, and Hootsuite.
• Strong understanding of SEO and SEM principles, with experience in keyword research and on-page optimization.
• Excellent written and verbal communication skills, with the ability to craft compelling content for various platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative digital marketing strategies.
• Passion for sports and a deep understanding of the sports retail industry.

🛠️ Keahlian

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